The sleep wellness brand launches its first-ever gifting range available online and exclusively in 446 Boots’ wellness areas nationwide.
With a recent survey commissioned by eve sleep revealing that for one in four Brits, quality of sleep is worse than ever – as they are kept up by worries and the change in their life and work routine – rituals to help with winding down before bed are more vital now than ever before.
MDR Brand Management was appointed to lead on eve sleep’s brand extension strategy in 2019. The ‘well slept’ range is now exclusively stocked online and in 446 Boots stores across the UK and Ireland, including flagships stores in London, Manchester, Edinburgh and Dublin.
‘well slept’ features a range of products including a sleep rituals book to help unload a busy mind, three snooze inducing scented candles, combining the relaxing and anxiety reducing notes of sandalwood & bergamot, black spruce & juniper and camomile & ylang ylang, cosy pyjamas, cuddly hot water bottles for sleepers who love tucking into a warm bed, and more…
Cheryl Calverley, CEO of eve sleep commented: “At eve we are well aware of the struggles the nation is facing when it comes to sleep, particularly as, for many people, working from home has become living at work. As such, we are excited to expand our product offering with our new ‘well slept’ range, which, with the support of the team at MDR Brand Management we’ve secured in partnership with Boots, to unleash the power of sleep wellness to even more customers across the country.”
Daniel Avener, CEO at MDR Brand Management, added: ‘’With wellbeing and good sleep being a priority for us all, we are delighted to be working with the team at eve and growing their portfolio through innovative wellness lead consumer products and creating new consumer touchpoints for the brand. With its authority and equity in the sleep category, eve is perfectly positioned to be leading on pre-sleep related products.’’