MDR Brand Management has acquired a leading Asia brand management company, CLICK! Licensing Asia Inc., creating the most comprehensive pan-Asian solution for brand owners and their intellectual property assets.
The strategic acquisition adds to MDR Brand Management’s existing Asian presence and follows its recent opening of three new offices in India. MDR Brand Management now operates in 25 locations around the world, with its global HQ in London.
Daniel Avener, CEO of MDR Brand Management, said: “Alongside the newly opened offices in India, this acquisition successfully completes phase one of our expansion strategy and enables us to deliver the most expansive brand management platform across the whole of Asia. We are delighted to welcome the CLICK! team to the MDR family, bringing an incredible range and breadth of experience across different brands and diverse geographical and sector knowledge.“
CLICK! is an award-winning licensing and brand management business that has been operating in Asia for more than 20 years. Led by CEO Marilu Magsaysay Corpus and headquartered in the Philippines, CLICK! provides brand management services across eight markets including the Philippines, China, Hong Kong, Singapore, Malaysia, Taiwan, Thailand and Indonesia. It employs over 35 brand management specialists and operations staff.
Marilu Magsaysay Corpus said: “We are very happy and proud to be part of MDR Brand Management. Strategically, the synergy in creativity and expertise marks a significant leap for us that will further bolster our clients’ businesses globally.“
Kevin Gold, Executive Chairperson of The Mishcon de Reya Group, said: “We have seen remarkable growth in the MDR Brand Management business in a very short period of time. It continues to exceed our own expectations but more importantly those of our clients. The acquisition of CLICK! marks another important investment for our wider business in Asia. It builds on the opening of our Mishcon de Reya Singapore office earlier this year and our belief that Asia is, and will be, the engine of the global economy.“
MDR Brand Management has successfully built a diverse and international client roster that accounted for more than $1.1billion in licensed retail sales in 2019.
Having been appointed as the global partner to confectionery giant The Hershey Company, the team are working on brand extension and franchise developments across the globe for numerous brands including Hawes & Curtis, eve sleep, The Wombles, Reese’s, Revlon, Sophie la girafe© and Amy Winehouse. The business also partnered with PURENorway on the launch of a new ethical canned water brand, PURENorway Water, to help address the environmental impact around plastic pollution in the world’s oceans.