MDR Brand Management client The Hershey Company won the property award for Best Licensed Food or Beverage Brand at the recent Brand and Lifestyle Licensing Awards 2022 (B&LLAs). The Hershey Company is a founding client for MDR and 2021 saw the launch of Hershey’s Cookies ‘N’ Creme and Reese’s licensed food products in the UK for the first time. It was these products, alongside established health and beauty, apparel and gifting ranges that were recognised as part of this award.
The BELLA’s was hosted by Ed Gamble and took pace at the Hilton Park Lane Hotel on Wednesday 27th April where over 400 retailers, licensees and brand owners came together to celebrate the industry’s achievements.
