MDR Brand Management client Amy Winehouse took home the award for Best Licensed Brand in the Lifestyle: Art, Design, Celebrity, Fashion category at the annual Licensing International Excellence Awards on 23 May. The awards were held in Las Vegas during the Licensing International Expo.
Each year, Licensing International seeks to shine a spotlight on the innovation and accomplishments in the licensing world across the globe, and these awards pay tribute to the creativity harnessed by the winning brands, products and initiatives. The nominees are selected by a judging panel of industry experts from around the world. The final decision for each category also factors in the votes of The Licensing International Membership.
MDR Brand Management are thankful on behalf of the Amy Winehouse Foundation and the Winehouse family for this award.
Read more about MDR Brand Management’s approach to celebrating and protecting Amy Winehouse’s legacy here.