The Firm respects your right to privacy
Any details that you give to the Firm by using the Firm’s website, any other online systems or in any other way may be added to our database. You do not have to give the Firm any personal information in order to use most of the website or online systems. However, if you wish to take advantage of some of the more special personalised services that the Firm offers, you will need to provide certain information.
Use of Personal Details
The Firm’s database of personal details (however the Firm collects these details) is used by the Firm, and third parties acting on the Firm’s behalf, for the purposes of its business.
The Firm may also occasionally send you mailings which you have requested or, in accordance with marketing laws, which it feels may interest you and/or are relevant to your practice/work. Such mailings may include details of the Firm’s products and services; newsletters; briefing notes and updates; and invitations to the Firm’s various events, in each case to make sure that you are kept informed about the Firm’s activities.
The Firm may, with your permission, provide your details to third parties either for the purposes of progressing your matters (and in accordance with our terms of business) or as otherwise discussed with you.
Please also note that we use the services of a credit reference agency, see here.
The Firm does not rent, sell or otherwise disclose your details to any other third party.
Contacting us about your information
If you would like to see the information the Firm holds about you, your online use or would like to be removed from the Firm’s database and/or any mailing lists, please contact the Firm’s database manager.
To help the Firm keep its database up-to-date, you should let our database manager know should any of your contact details change or if you notice any inaccuracies in them. You can do this direct or via the unsubscribe options on the website and mailings. From time to time we may contact you to confirm that we hold your up-to-date data.
An HTTP cookie (also called web cookie, Internet cookie, browser cookie or simply cookie), is a small piece of data sent from a website and stored in the user’s web browser while the user is browsing. Every time the user loads the website, the browser sends the cookie back to the server to notify the user’s previous activity. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user’s browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). Cookies can also store passwords and form content a user has previously entered.
Other kinds of cookies perform essential functions in the modern web. Perhaps most importantly, authentication cookies are the most common method used by web servers to know whether the user is logged in or not, and which account they are logged in with.
Tracking cookies, and especially third-party tracking cookies, are commonly used as ways to compile long-term records of individuals’ browsing histories – a potential privacy concern that prompted European and U.S. law makers to take action in 2011. European law requires all websites targeting European Union member states gain “informed consent” from users before storing non-essential cookies on their devices.
How does Mishcon Brand LLP categorise cookies?
There are many different ways that cookies are categorised by websites, usually by reference to their purpose. We believe that the UK International Chamber of Commerce (ICC) categories are the most helpful for website visitors. They are: Strictly Necessary, Performance, Functionality and Targeting/ Advertising. Most sites now use these or a close variation of them.
1. Strictly necessary
Cookies that are strictly necessary to enable you to move about the site or to provide certain features you have requested
2. Functionality cookies
Cookies that enhance the functionality of website by storing your preferences. For example, your subscription preferences.
3. Performance cookies
Cookies that help improve the performance of mdrbrand.com, providing a better user experience. When you visit, data collected via performance cookies will be used to provide you with personalised services such as recent search data or tailored news.
4. Targeting cookies or Advertising cookies.
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisations.
Third party cookies
- The Firm uses analytic cookies to understand how its websites are being used. These measure the number of visitors and tell the Firm how they navigate the sites. We use Google Analytics and Google Tag Manager.on this site.
- Where video content is available on the site, e.g. Vimeo and YouTube these set analytics cookies to measure performance.
- The Firm offers sharing tools (Twitter, etc) – If you use these, the sharing tools for those sites set a variety of cookies.